Donor Promise

Fundraising Regulator

Sunnah Charity proudly works with the Fundraising Regulator, an independent body who set and maintain the standards for charitable fundraising. The role of the Fundraising Regulator is as follows:

  • To set and promote the standards for fundraising practice (‘the code’ and associated rulebooks) in consultation with the public, fundraising stakeholders and legislators.
  • To investigate cases where fundraising practices have led to significant public concern.
  • To adjudicate complaints from the public about fundraising practices, where these cannot be resolved by the charities themselves.
  • To operate a fundraising preference service to enable individuals to manage their contact with charities.
  • Where poor fundraising practice is judged to have taken place, recommend best practice guidance and take proportionate remedial action.

We promise to be honest, fair and open about our fundraising with you, our supporters.

Find out more on the Fundraising Regulator website. Read our policy to find out more about giving feedback or making a complaint.

At Sunnah Charity, we rely on the generosity of our supporters to fund our life-saving humanitarian work across the globe. We are dedicated to providing the best possible supporter experience and promise to uphold the following principles:

Commitment to the highest standards:

We will adhere to the Fundraising Regulator Code of Fundraising Practice and comply with relevant charity and fundraising laws.
We will ensure that all third parties, volunteers, and fundraising contractors who work with us adhere to the same standards.
We will display the Fundraising Regulator badge on our fundraising material.

Transparency, honesty, and openness:

We will always be truthful and clear about our organisation, our work, and how your donations are used.
We will explain how to make a donation and our fundraising costs if questioned.
We will have a clear and accessible complaints process, and we will explain how to contact the Fundraising Regulator if necessary.

Accountability and responsibility:

We will responsibly manage our resources and consider
the impact of our fundraising on donors, supporters, and the public.
We will protect your personal information and never sell or swap your data.
We will only engage in fundraising partnerships that align with our values and mission.
We will monitor and report our annual complaints data to the Fundraising Regulator.

Fairness and responsibility:

We will respect the privacy and dignity of our supporters, donors, and beneficiaries.
We will gain your consent before contacting you to fundraise and never cold call the public.
We will address any concerns regarding supporters in vulnerable circumstances.
We will avoid using distressing or anxiety-inducing images or language.
As a Sunnah Charity supporter, you can trust us to uphold these principles and provide the best possible experience. If you have any concerns, please do not hesitate to contact us.